TRANSFORM the world THROUGH STORY

Speak truth.
Invite empathy.
Do good.

 
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1.

Truth is not a matter of fact. It’s not an endless recitation of what. It’s an insightful revelation of how and why.

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2.

People want to do more than root for you. Tell an empathy-driven story with a clear call to action, and let them.

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3.

After all, isn’t that why we’re here?

 

Great stories
have the power
to change how humanity sees reality.

–Robert McKee

 
 

Hi, I’m Anita!

And I’m an Apple Inc. creative veteran. Over a thirteen-year career, I authored Apple's credo, designed presentations for Steve Jobs and the Board of Directors, and was Angela Ahrendts' executive speechwriter.

In 2018, I left Apple to reconnect with joy and purpose, and found myself called to help others do the same. It’s why I’m founding The Land of Make+Believe, a fourteen-acre, empathy-centered retreat space. It’s also why I’m helping purpose-driven leaders and organizations transform their stories and the world. Want to know more? Let’s talk.

 
 
 

Ready to speak your truth?

Let's talk.