Truth is not a matter of fact. It’s not an endless recitation of what. It’s a dynamic, insightful revelation of how and why.
People want to do more than root for you. Tell an empathy-driven story with a clear call to action, and let them.
After all, isn’t that why we’re here?
have the power
to change how humanity sees reality.
Hi, I’m Anita!
And I’m an Apple Inc. creative veteran. Over a thirteen-year career, I authored Apple's credo, designed presentations for Steve Jobs and the Board of Directors, and was Angela Ahrendts' executive speechwriter.
In 2018, I left Apple to reconnect with meaning and purpose and joy, and found myself called to help others do the same. It’s why I’m helping purpose-driven leaders and organizations transform the world through story. It’s also why I’m building The Land of Make+Believe, a fourteen-acre, empathy-centered retreat space. Want to know more? Let’s talk.